What 'finish' means
A paint's finish, or sheen, is how much light it reflects. It affects durability, washability and how imperfections show — so choosing the right sheen matters as much as the colour.
The four main finishes
Matte hides surface flaws and suits ceilings and low-traffic walls. Eggshell offers a soft sheen that's easier to clean — a popular all-rounder. Satin is more durable and wipeable, ideal for kitchens, hallways and trim. Gloss is the toughest and most reflective, best for doors, metal and high-wear surfaces.
Stocking the range
Most retailers stock two to three finishes per colour to cover the majority of use cases. We supply all four across our brand and private-label programmes.